James Rafael Yoga

London, UK

James Rafael Yoga

London, UK

James Rafael is a young but well-established yoga teacher in London and working with him on this project was a joy. we needed to create something that unpretentiously stands out – just like his teaching. He teaches dynamic vinyasa yoga, qigong, as well as mindfulness and meditation.

Immersing ourselves into the traditions behind modern day yoga and looking back into ancient scripts, we found inspiration in the I Ching (Yi Jing) and its trigrams.

Working with the epic Sean Tucker on the collection of images that are conveying James’ ethos was a fantastic journey. We produced a series of photo shoots to enrich the visual assets. And Sean and James gave us pure art.

Contextual shots were as important.

James being a teacher always focuses on students. It was essential to capture the magic happening in the yoga studio, with his students, practising together.

Bureau for visual
communications


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für visuelle
Kommunikation
A vizuális
kommunikáció
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di comunicazione
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za vizuelne
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Oficina
de comunicaciones
visuales
Bureau
des communications
visuelles
Bureau
de comunicações
visuais
Bureau
for visuell
kommunikasjon

BVK are a creative collective shaped for our aspiring clients who want to make a change and leave their mark. By building and rebuilding brands, developing identities and experiences, we team up with our clients to help them mold their future. Together, we create and tell stories.

Our team creates stepping stones for our customers, so they can easily and efficiently leap toward their goals.

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