Diatomic are a small team who operate across Europe mostly for clients who require large scale architectural objects, furniture design and interior decoration services. The brief was to create a system which would communicate their precision and professional approach in an unobtrusive way and give attention to the images which can range from technical drawings and renders to photography of completed projects.

The team also asked for a simple rendition of a logotype which can act as a standalone emblem which would act as a signature or seal.

Their new identity needed a bold and simple concept that had enough flexibility to span it across a multitude of materials. Therefore a frame system was devised that emanates from the logo and encapsulates the entirety of the content but also doesn’t restrict it too much.

Concept and art direction
Bureau for visual communications